Pfizer – Stroke Prevention Campaign

The Challenge: Raising awareness among the general public about the link between atrial fibrillation and stroke.
Client: Pfizer Pharmaceuticals.
Strategy: It’s not everyday anxieties or sudden scares that will cause you a stroke—it’s atrial fibrillation.
Media: Radio, television, digital, cinema.
Creative, campaign management, media management: Us.
Production: ZOA Productions.
Director: Yuval Novlman.